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Videos of Chinese scalp treatments on social media are popular among seekers of ASMR — autonomous sensory meridian response — in which certain sounds promote tingling, goosebumps and other relaxing sensations. But there’s also a strange delight in examining your dirty scalp up close. As humans, we are nothing if not fascinated by our own bodies, whether that’s picking a scab, prodding a canker sore or popping a pimple. (You know you’ve done it.) The shock factor of scalp treatments is integral to its appeal, according to Sara Hallajian, a Santa Monica-based trichologist and hair loss and scalp specialist at Âme Salon.
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Since we opened our doors in 2021, we’ve been serving our guests with traditional, deeply relaxing treatments. Our team of dedicated therapists is eager to help you achieve peace of mind in a serene atmosphere with treatments tailor-made to your needs and desires. In person, the ASMR experience is even more pronounced. Throughout the treatment, there are the sounds of repeated brush swooshes, shampoo lathering and sloshing water.
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Not that I was worried; the service was an indelible mix of both gentle and decadent. As Borges applied the essential oils, she rubbed my scalp, focusing on certain pressure points I didn't know existed. Virtually anyone can be a candidate for a trip to the head spa, but Chiu adds that there are a few folks who might benefit from a session in particular. She decided to offer her New York clients the Japanese service after listening to client after client ask for advice on scalp problems, such as dermatitis and hair loss.
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This was especially evident at Tou Dao Tang when I visited. After my scalp’s close-up, Chen led me into a dimly lighted room with multiple spa beds and traditional Chinese harp music. Birds chirped on the soundtrack as I changed into a robe and reclined on the bed. On one end was a shampoo basin, at the other a foot bath, filled with warm water steeped with Chinese herbs. It was early February, and I generally appreciate rituals around renewal this time of year, clichéd as it may seem. Deborah Vankin undergoes a scalp exam to determine the direction of her treatment at Cai Xiang Ge head spa.
I usually go two weeks between rinses, and she noted that had I come in close to the two-week mark I'd notice an even filmier coating over my scalp. Chen said her head spa helped kick off the trend in L.A. She plans to expand CXG into Beverly Hills within the next year.
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The experience ended in the salon, with tea and sweets and an “anti-hair loss treatment.” Nevins sprayed an herbal serum all over my scalp. She then used a high-frequency scalp therapy device to disinfect my pores, a treatment the spa said would fortify hair follicles. But once the treatment was over, my scalp told a different story. Once again, Borges showed me the camera-view of my follicles, and the sebum we'd noticed just an hour before vanished. My head felt clean — maybe the cleanest I've ever noticed it. I could feel smoother skin on my scalp, and you could have probably seen your reflection in my hair, that's how shiny it was.
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My scalp analysis, conducted by Tou Dao Tang’s Sherry Zhu, again reported oily skin, dandruff and sleep deprivation as well as a possible nutrition deficiency, Zhu said. In China, head spas are so common that “there’s one on every street,” Chen said. Around 2020 and have proliferated in the last year and a half. Area, with “about four new ones opening nearby in the past two months alone.” Most of them are in San Gabriel, Temple City, Arcadia and Rosemead — hubs for Asian communities. In addition to CXG, other popular local head spas include Yang Si Guan in San Gabriel, Tou Dao Tang in Temple City and M Head Spa in Rosemead, all of which have opened within the last year and a half. Join us at our cozy asian influenced spa located in Los Angeles.
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Aside from the occasional subconscious scritch-scratch or vigorous shampooing, it’s kind of just … there.
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After training in Japan, where head spas — a.k.a. an over-the-sink process where treatments consist of scalp massages — are commonplace, she moved to New York and began cutting hair in salons. The subsequent $108 Classic Scalp treatment was a five-step process. It was especially massage-oriented, with repeated scalp kneading, hair combing and cleansing over 90 minutes, and involved five teas, or “herbal soups,” each infused with different organic herbs. The rounds of tea-washing focused, respectively, on detoxification, rejuvenation and stress relief, nourishment and calming, repairing PH balance and hair loss prevention. This treatment is designed to eliminate build-up and impurities. It includes scalp herbal scalp mask, hair bath, toner, conditioner, shoulder massage & neck massage.
But head spas do exist, and have for quite some time — it just has only been fully accepted by our Eurocentric beauty culture more recently. "While the term 'head spa' refers to a specific style of scalp treatment from Japan, scalp massage and treatment is huge throughout Asia, from Japan to India," Chiu says. "For instance, in China and Taiwan any hairstyling service at the salon automatically includes a neck, shoulder, and scalp massage woven into your shampoo and conditioning steps. It can take up to 30 minutes and is like a treatment in itself."
"This sounds like snake oil," one dermatologist, who's name I'll keep out of this story, said when I asked her to comment. "On social media and YouTube it has an ASMR quality that is an instant draw. It's like what you didn't know you needed, because you didn't know it even existed." We steam the scalp to remove build up and deep clean pores.
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